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QR- Quick Response Tag and the 2012 Smart Consumer«Back to View Articles | Back to All Articles
4/17/2012 - David Mower


What you are seeing is the transformational “quantum leap” in plain sight – think Horse -> Automobile.

These little squares of code bridge the gap from passive observer to active and immediate access. Consumers want immediate access to what’s relevant and QR codes are being used

to make that possible.  When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.  Before, a magazine reader seeing a print ad would typically not have an immediate means of taking action, but have to later remember the ad to make a phone call or go to a computer and type in the Internet URL. 

With the QR code, the same reader pulls out their smartphone to shoot and click on the matrix box and is immediately connected to the ad’s target link – such as a phone call, website, directions, or product information. Or you might be in a store looking at a product and want more information about it.
Just shoot and click the QR code on the packaging and immediately be connected to on-line product specifications. 

The QR Code is like instant gratification for the Smart consumer.  The uses and opportunities for QR codes providing instant linking of people and information; people to people; or device to device are only limited by the human imagination. 

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first invented by the Toyota subsidiary Denso Wave in 1994 for the automotive industry to track vehicles during the manufacturing process.  It was designed to allow its contents to be decoded at high speed.

More recently, the QR system has become popular outside of the industry due to its fast readability and large storage capacity compared to standard UPS barcodes. The code consists of black modules arranged in a square pattern on a white background. 

They have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has become a focus of advertising, since it provides quick and effortless access to the brand's website. 

Even local governments are getting on the QR bandwagon.  Here is a March 2012 report from the Gloucester County Information Technology office:

IT Staff have been working on developing the use of QR codes for various aspects of the County’s communication structure. These codes can be used on bills, tourism publications, web pages, and other various materials to allow users with smartphones or tablets to easily navigate to web based information. Scan the QR code below for an example. If you do not have a scanning app, you can download Google Goggles for free.

So next time you want to connect with a business or government agency, just whip out that iPAD, Smartphone, Droids, Tablet, Blackberry, or whatever handy device you happen to have to shoot and click the QR Code.  The world is even closer and more immediately available than ever.

For more information about QR Codes and how they can help you and your business, please call Terrance Melcher at 804.436.6250.

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